Gather the Troops

Why your support staff are so important

There are essentially three key roles that need to be filled to set your business up for success:

• The Technician
• The Manager
• The Entrepreneur

All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance.

The Technician

This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This is usually the most
visible person of the entire operation.

The Manager

This person represents the past and works to fix problems by learning from past mistakes. They are the practical side of the business, in charge of putting the business
together and overseeing the planning.

The Entrepreneur

This person represents the future and the vision for the business. They are responsible for the creative side of the business and are always considering ways to enhance
products/services, business image, branding, and more.

All three of these characteristics are essential in the success of any business and to build a solid foundation from the start, you need to work harder to find the right people to put in these roles. You need to be one of these key people, but ensure you find the role that fits your skills and talents, not necessarily what you THINK you should be doing.

This may be a hard process for you as you will need to relinquish some control over the
business and instill trust in people to allow them to do their jobs.